HASBRO INTRODUCES FIRST SERIES OF NBA PLAYERS INCLUDED IN THE RETURN OF STARTING LINEUP
PAWTUCKET, R.I – September 22, 2022 – Today, Hasbro, Inc., in partnership with global digital sports platform Fanatics, the National Basketball Association (NBA) and National Basketball Players Association (NBPA), re-launched the beloved sports collectibles brand Starting Lineup with its first series of action figures featuring NBA players. The initial series of Starting Lineup NBA figures will be available for pre-order starting today at 9AM ET exclusively on Hasbro Pulse and across the Fanatics network of online sites, including Fanatics.com and NBAStore.com.
“This is a proud moment for the company as we celebrate the return of the Starting Lineup brand,” said Eric Nyman, President and COO of Hasbro. “We are grateful to our partners in helping us reintroduce these fan-favorite collectibles to a new generation of sports fans and collectors while bringing some of the biggest names in the game to an all-new action figure form.”
The new series of Starting Lineup action figures feature design like never before in a highly articulated 6” scale. NBA players joining the first series of figures include Giannis Antetokounmpo, Stephen Curry, Luka Dončić, Joel Embiid, LeBron James, Ja Morant, Jayson Tatum and Trae Young. Each 6” action figure, capturing the likeness of these larger-than-life NBA luminaries, will also include an exclusive, officially licensed Panini NBA trading card and NFT.
The Starting Lineup brand developed a massive following by bringing sports enthusiasts figures of their favorite superstar players accompanied by a trading card for more than a decade, and the introduction of notable NBA players will be the first of an all-new era of major athletes joining its classic heritage. OneTeam Partners, a sports licensing, marketing and media company, will support the product re-launch with creative development, athlete marketing, media planning and content production resources.
For more information on the re-launch of the Starting Lineup brand, please visit Hasbro Pulse | Where Fans Come First or follow the Starting Lineup brand at @StartingLineupOfficial on Instagram and Facebook, as well as @SLUOfficial_ on Twitter.
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.
The company’s unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s Most Ethical Companies by Ethisphere Institute. Important business and brand updates are routinely shared on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.)
© 2022 Hasbro, Inc. All Rights Reserved.
About Hasbro Pulse
Hasbro Pulse is the place fans come first for some of the best product offerings and experiences from the Hasbro brands they love. Hasbro Pulse offers fans exclusive product offerings, a glimpse at behind-the-scenes material, and insider details that cannot be found anywhere else.
Hasbro Pulse also hosts Hasbro Pulse Con, a two-day virtual event that goes in-depth with Hasbro’s brands and people, reveals exclusive products and behind-the-scenes stories, and allows fans to experience one-of-a-kind moments that celebrate their biggest passions within Hasbro’s franchises.
Fanatics, Inc. is the ultimate one-stop sports fan destination that ignites and harnesses the passion of fans and maximizes the presence and reach for preeminent sports partners globally. Leveraging long-standing relationships with more than 900 sports properties, a database of more than 80 million consumers worldwide and a trusted brand name, Fanatics is furthering its innovation across the sports landscape by building the leading global digital sports platform, complete with offerings including licensed merchandise, physical and digital trading cards and collectibles, and online gambling and iGaming.
About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
About the NBPA
The National Basketball Players Association is the union for current professional basketball players in the National Basketball Association (NBA). Established in 1954, the NBPA’s mission is to protect and support the rights and talents of our players, magnify the power of their collective will, and amplify their voices as leaders who will transcend sport and society globally.
The NBPA advocates on behalf of the best interests of all NBA players, including the negotiation of collective bargaining agreements, the filing of grievances on behalf of the players, or counseling players on benefits, educational and post-NBA career opportunities. Business opportunities are generated by THINK450, the for-profit subsidiary of the NBPA charged with managing the players’ group licensing rights.
Dedicated to preserving the legacy of its members, the NBPA Foundation provides support and assistance to persons, communities, and organizations around the world that seek to improve the lives of those in need.
The Panini Group, established 60 years ago in Modena, Italy, has subsidiaries throughout Europe, Latin America and the United States. Panini is the world leader in officially licensed collectibles and is the most significant publisher of collectibles in the U.S., with official licenses for NBA, NBPA, NFL, NFLPA, FIFA, UFC, MLBPA, NASCAR, College, Disney, Epic Games and other key properties from many other licensors. Panini is also the exclusive trading card and sticker partner of the Pro Football Hall of Fame, Naismith Memorial Basketball Hall of Fame and Pop Warner Little Scholars, Inc. Panini has distribution channels in more than 150 countries and employs a staff of over 1,200. For more information visit us at www.paniniamerica.net, www.paninigroup.com orhttp://blog.paniniamerica.net/. You can also follow Panini America on social media platforms Facebook, Twitter, YouTube and Instagram.