However I don't think the ML team has done a good job with the Giant-Man campaign. Will it matter in the end? Probably not I still think he will fund.
Curious why you feel they haven't done a good job - I think they created interest with the photo-comic they did over a few days, it is linked to the ongoing Avengers theme, it has been and is still being promoted online (I see ads on Facebook for instance) and via social media with the new photos which have done a good job of showing the figure and the pose-ability. I assume just about anyone who collects Legends (or other 6" Marvel or Diamond Select) knows about it. Price hasn't been a major focal point of contention. The tiers are not essential which can be viewed as good or bad.
Basically, everything I think they could do to make this appealing has been done, apart from wishful thinking.
I think there were legitimate marketing missteps with the EoV (which I will not speak to given the last few pages), but for the most part, I think with Giant Man some people are saying "it's nice, I want it" and others are saying "it's nice, but not for me" and not sure marketing can change that. I almost feel like this is a return to a more "pure" Haslab offering like the Khetana where it was "here it is, take it or leave it" and people were not hung up on extras or tiers or whatnot.
As someone who backed a "it's nice, I want it" HasLab that went nowhere in Cookie Monster (as most said "it's not for me"), I am rooting for this to succeed for those who want it.
It's definitely MLNUT back to make their problems everyone else's.
Quirky character!
Did he get banned? Because that would be hilarious
Some people believe they're immune to advertising. They're not. No one is. I assume the same is true of influencers. To some degree, you are your environment. If you surround yourself with people of a certain opinion, that opinion will permeate your thinking eventually. Even if it's subconscious.
I think you make a great point, except in this case - particularly because this is such a small, niche community with so few "diehard" members - I believe the opposite effect occured.
From everything I saw last year, it sure seemed like the YouTubers who chose to make videos expressing their dislikes and frustrations with the EoV were being impacted by the community around them, not the other way around. Yes, Bobby Vala was doing it from the get-go, but he was really the only Youtuber rallying against it from day one. He's also a former Hasbro employee who routinely criticizes a lot of things Hasbro does, not just the EoV. And as much as I'm a fan of his Action Force figures, I don't think he's influential enough to have driven that narrative alone.
Conversely, what I did see a lot more of from the first days of the EoV campaign were the comments and discussions here, on Reddit, on Instagram, in the YouTube comment sections, etc. from plain old collectors who were expressing frustrations from the star about the character choice, the offering itself, and obviously the price. Those were only amplified, and their numbers grew, as the campaign progressed with the disclosure of the tiers/gatekeeping of classic characters behind modern character paywall, etc.
In any public discourse, there are absolutely times where the media (whatever media it may be) drives the narrative. But there are no shortage of examples where media is forced to course correct due to prevailing market conditions/changing public opinion.
I find the notion that there was a "sustained campaign" against the EoV to be misleading. Unless by sustained campaign, one means a number of different, but adjacent frustrated and disapproving perspectives on a particular offering - or it's potential impact on future offerings - held by an not-insignificant portion of the "diehard" action figure collecting community, Youtubers and non-Youtubers alike.
I find the notion that people didn't bitch and complain for 45 straight days a bit misleading. State it how you wish so it sounds pretty though.
You can achieve the same thing by simply not backing. If the offering is as terrible as the squeaky wheels claim, it won't fund. Message received. So keep reiterating why you don't like something, what makes you so angry about it (lol), day after day like a prayer... that's just because you're miserable.
If something is as bad as you lot say it is - it just won't fund. Feeling the need to complain endlessly isn't helping any cause, and it doesn't make you a hero fighting against the scourge of inflation. You're just miserable.
Dwight just posted a picture on his Insta of the one-of-a-kind Giant-Man prototype in Times Square. At night. Not photoshopped. The picture is awesome and if I could figure out how to post it here I would.
I've always appreciated Dwight's sense of humor and demeanor, but taking Pym out in Times Square at night? Dudes got a pair on him that makes me respect him a lot more!
I got you. Thanks for the heads up.
Thanks for posting! This pic just cracks me up.
Lol the smile looks insane
I want this to fund, if it doesn't we clearly won't be seeing a proper giant man for at least a decade, if ever, the price is very fair, the offerings are fair
My thoughts on haslabs though are that they should be done more like Jabba's throne room, offered with a fixed number and sell em till they're gone, no targets or tiers, and no funding period, just have it up and let it sell, or at the very least spread them out over the year instead of three back to back to back, I think it's lagging a bit partially due to the ghost being such a hit to the wallet
My bad, y'all. I *thought* I was being clear that this was another element that needed to be factored into the postmortem; I did not suggest it was the only thing that mattered. Didn't mean to kick off a whole thing. Old wounds, indeed.
Giant-Man looks great, the price is right, and he's an absolute icon of a classic Avenger. I hope enough people feel the same way in the next 12 days, because I'd love to have him backing up the rest of his teammates in a big 'ol group display.
Giant-Man looks great, the price is right, and he's an absolute icon of a classic Avenger. I hope enough people feel the same way in the next 12 days, because I'd love to have him backing up the rest of his teammates in a big 'ol group display.
My ML collecting has taken a nosedive and I honestly have no idea where he's going to fit on my shelf, but I just backed him. Your statement sums it up and although I was going to skip it (perfectly happy with the latest Ant Man) he's just too effing cool to pass up.
I'm a bit shocked he isn't closer to funding with 11 days left. Higher end adult collectibles have really taken a hit for so many reasons. I work in marketing myself and while it's tough to criticize much without knowing a group's limitations...I am not a fan of the actual Giant Man page at all. Among other things, move those cool pictures and tier unlocks to the top!
As much as I'd love the Skrull head I just hope he gets 10K and fully funds.
He looks like a villain. That crazy wide smile, every tooth sculpted way too individually and his eyes bulging out - he doesn't look happy, he looks insane. And one of his eyes is bigger than the other.
I wonder if Dwight carried him in a brown paper bag, a backpack or a giant shipper box...
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