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Mattel at the San Diego Comic Con

mattel.gifHey toy fans of all ages,

Well it is that time again. Mattel is gearing up for our really big show down in San Diego at the annual Comic Con July 23-27th 2008.

We’ll be there in full force with the largest booth presence we’ve ever had to meet and greet toy fans of all ages. There will be some fantastic give-aways, fan panels and huge reveals from all your favorite Mattel lines include DCUC, JLU, Infinite Heroes, CARS, Batman the Dark Knight and more. Plus we guarantee a few surprises to help kick off our new Masters of the Universe Classics line- you won’t want to miss out!

And don’t forget some amazing unique exclusives at the show. Details about Lobo, Grayskull, Giganta, McQueen and a few other surprises are below. And be sure to stick around for the biggest news of them all… Starting the Monday after Comic Con, because you demanded it, Mattel will be launching a brand new Collector Website with the latest news, updates, previews and – the big one – EXCLUSIVE action figures from your favorite Mattel toy lines like CARS, DCU and more! Wait – you want more? – this new site will also be the EXCLUSIVE home of Masters of the Universe Classic action figures with a new character available EACH MONTH starting this fall!

Of course we’ll have more details including the URL name at San Diego Comic Con, but we wanted to make sure to give online toy fans the scoop first. Oh – and to kick off the new online store, we’ll be putting aside a very limited number of each of this year’s SDCC exclusives which will go on sale on the new collector web site at 8:00 am Eastern Standard Time on July 28th.

Check out below for more details and we’ll see you in San Diego!

San Diego Comic Con Exclusives

Master of the Universe Classics King Grayskull™ $30.00

At long last, the original most powerful man in the universe is comingto toy shelves as a Comic Con exclusive! King Grayskull™ is theinaugural MOTU Classics highly detailed fully articulated action figuresculpted by the Four Horsemen. Grayskull comes in a brand new packagefeaturing lights and sounds which transforms into a mini CastleGrayskull™ playset. A randomly packed variant chase version showsGrayskull as a “statue” as Prince Adam first encountered him. Bothversions include Power Sword, shield and battle ax accessories.

He-Man and the Masters of the Universe™ DVD Vol 3 – Exclusive King Grayskull™ Cover! $25.00

Complete your collection of the most recent MOTU animated series beforethe street date with this exclusive variant cover featuring non otherthan King Grayskull himself. Available first at San Diego Comic Con, besure to relive the final season of this groundbreaking series beforeany one else!

DC Universe™ Classics Lobo™ – $25.00

About fraggin time Mattel made an action figure outta the Main Man!Lobo comes complete with big mutha guns, chain and his faithful petdawg. Also includes 3D packaging with glasses for both you and Lobo~!Not to be missed!

DC Universe™ Justice League Unlimited Giganta™ -$20.00

At long last one of the most requested female villains from the JLUanimated series is available in the Mattel action figure line. ComicCon exclusive features not only a 4” scale Giganta, but a larger 8”version as well to play out her super growth powers! Comes complete inwindow box packaging.

CARS LIGHTNING STORM LIGHTNING McQUEEN™ $15.00

Premiering at Comic Con San Diego LIGHTNING STORM LIGHTNING McQUEEN™
is ready for the big time complete with missiles, wings and rockets.Complete your CARS die cast collection this summer. Comes withexclusive stand and window box packaging.

Funkeys Exclusive Ladybug – $10.00

A brand new Funkeys experience with unique online play. Still notconsumed by the Funkey’s world? Stop by and pick up a starter kit aswell and get your Funkey in full gear!

Mattel Events:

Thursday:

11:00 – 12:00 Frank Varela Signing

Come get your packaging signed and meet up with Mattel’s own FrankVarela, graphic/concept artist on popular SDCC exclusives like Grundy,Man-Bat and this year’s Lobo.

Mattel Booth

12:00 – CARS Reveal
Come for an unveiling unlike anything in this galaxy for the CARS line.
Mattel booth

1:00 – 2:00 Four Horsemen Signig

Meet and get your DCUClassics and MOTU figures signed by the premiersculptors of action figure culture, the Four Horsemen! Members of thesculpting team will be at the Mattel booth and will be happy to signany current or past Mattel product they have worked on.

Mattel Booth

2:00- 3:00 – Keith Giffen Signing
Appearing courtesy of DC Comics, Mr. Giffen, creator of Lobo will be on hand to sign your Comic Con Exclusives.
Mattel Booth

3:00 – 5:00 – Emiliano Santalucia Signing and Sketches

Emiliano, the talented cover artist on the recent MOTU animated seriesand a slew of comic books will be at the Mattel booth to sign yourGrayskull DVDs and do one-of-a-kind sketches of your favorite MOTUcharacters!

5:30 – 6:30 – Action Figure Times Panel

Members of Mattel’s team will be on this panel to discuss the latest in toy culture.
Room 3

Friday:

11:30 – 12:30 Mattel and DC Comics – a heroic partnership.

You’ve beena fan of Mattel’s popular DC toy lines, now find out the latest news,sneak peaks and behind the scenes scoop on your favorite Mattel/DCaction figures including DC Universe Classics, Justice LeagueUnlimited, The Dark Knight, Infinite Heroes, plus exciting new lineslike Batman Brave and the Bold as well as the world premier of brandnew action figures. Join Mattel toy designers, DC Comics and WarnerBros. Entertainment for an insightful Q&A. Not to be missed! Room8. And as a bonus, Matty, the Original Mattel Toy Guru will appear livein person to unveil for the first time his exciting new plans for DCaction figure collectable web site from Mattel
Room 8

1:00 – 2:00 Four Horsemen Signing
Meet and get your DCUClassics and MOTU figures signed by the premiersculptors of action figure culture, the Four Horsemen! Members of thesculpting team will be at the Mattel booth and will be happy to signany current or past Mattel product they have worked on.

Mattel Booth

2:00- 3:00 – Keith Giffen Signing
Appearing courtesy of DC Comics, Mr. Giffen, creator of Lobo will be on hand to sign your Comic Con Exclusives.
Mattel Booth

5:00-6:00 – Masters of the Universe Classics Toy Line Update

Mattel isecstatic to announce a brand new action figure line featuring highlydetailed fully articulated characters from the entire MOTU world aimedat the discriminating collector. Come help celebrate the return ofHe-Man to toy shelves everywhere with a special screening of Episode 35–The Power of Grayskull featuring our San Diego Comic Con exclusiveKing Grayskull in his first starring roll.

Then stay for an insightful Q & A with Mattel designers, marketingmanagers and special guests the Four Horsemen for the latest news onthis exciting new toy line.! As a special bonus, Matty, the originalMattel Toy Guru will appear live in person to reveal his plans for newMOTU collectable web site from Mattel!

Room 8

Saturday:

11:00 – 12:00 Frank Varela Signing
Come get your packaging signed and meet up with Mattel’s own FrankVarela, graphic/concept artist on popular SDCC exclusives like Grundy,Man-Bat and this year’s Lobo.

Mattel Booth

1:00 – 2:00 Four Horsemen Signing
Meet and get your DCUClassics and MOTU figures signed by the premiersculptors of action figure culture, the Four Horsemen! Members of thesculpting team will be at the Mattel booth and will be happy to signany current or past Mattel product they have worked on.

Mattel Booth

1:00 – Spirit of Grayskull raffle
You must be present to win!
Mattel Booth

3:00 – 5:00 – Emiliano Santalucia Signing and Sketches
Emiliano, the talented cover artist on the recent MOTU animated seriesand a slew of comic books will be at the Mattel booth to sign yourGrayskull DVDs and do one-of-a-kind sketches of your favorite MOTUcharacters!

Mattel Booth

4:30 – 5:30 Action Figure Insider: Plastically Incorrect
Members of the Mattel team will be at this panel on the state of the toy industry.
Room 30A