The Marvel team at Hasbro is back with another round of Q&A. Thanks guys!
1) We’ve seen a plethora of 4″ Iron Man figures, both movie and comic based, as well as the recently released 6″ Iron Man 2 exclusives. Will upcoming movie tie-ins (Thor, Cap, Avengers) receive a similar release pattern, or is Iron Man 2 unique as the property has already proven itself in the marketplace?
Our movie properties are driving incredible results! Any news on figure sizes within future movies will be revealed at a later date.
2) Something that we’ve seen recently with some retailer exclusives is a limited release, followed by months of empty pegs, and then more general availability. For example, the TRU exclusive Marvel Universe 3-packs (that included the Spidey and his Amazing Friends set) and the Marvel Legends 2-packs (with Dum Dum and Hand Ninja) both had this pattern. Did these items have multiple production runs or was that just the result of “lumpiness” in the retailer’s distribution?
Both of the packs sold through very quickly. We too were amazed at their popularity within retail. However, they did include some highly sought after characters. Our retail partners have also noted the demand and will be increasing their quantities in the future!
3) We’ve heard of a giant cosmic entity who hungers approaching the Marvel Universe. When will Galactus arrive, and what can you tell us about other giant characters making their way to the MU?
The debut of Galactus will be at SDCC followed by a release this fall at retail in a different packaging format. There are some other popular giant figures that we plan to do, but do you have any preferences?
Additional Links