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McFarlane Toys Gets Lost



Tempe, Ariz. Wednesday, May 24, 2006,– In a licensing agreement with Disney-ABC Television Group’s Touchstone Television, McFarlane Toys will produce a series of action figures based on the  hugely popular television drama, Lost.

Slated to be in stores late fall, McFarlane Toys’ Lost Series 1 captures six compelling characters from the series’ first season: Jack, Kate, Hurley, Locke, Charlie and Shannon.   Each 6-inch Lost action figure will come complete with a detailed base and photographic backdrop, capturing an episode-specific moment in the character’s story. In addition, each package will include a detailed prop reproduction, central to the character’s story, enabling fans to “own” a piece of the show’s mythology.

McFarlane Toys will also release Lost deluxe boxed sets – re-creating key moments between multiple characters, and small-scale dioramas – replicating central locations such as the mysterious island and the famous hatch.

McFarlane Toys CEO Todd McFarlane, who spent time with the Lost cast principals in Hawaii, where the series is filmed, says, “All of the key cast members were kind enough to allow me to scan their facial likenesses, so we can make the figures as realistic as possible. We now have the data, which will allow us to be more accurate than any other toy company in this country could be. In visiting the set, we were able to take enough reference photography to ensure that the environment for each of the figures represents what the viewer has seen on TV.”

“In the end, we hope to be able to re-create all of the major cast members,” says McFarlane. “As the years go by, fans of the show will be able to collect their own society of Lost characters.”

“With its unique cast of characters and detailed fantastical storylines, Lost has fostered a passionate fan base that just can’t get enough,” says Bruce Gersh, senior vice president, business development, ABC Entertainment and Touchstone Television.  “We are excited to team with Todd McFarlane and McFarlane Toys to offer the show’s loyal viewers a compelling line of collectibles that captures the series’ intricacy, depth and appeal.”

McFarlane Toys Lost Action Figure Line and Deluxe Boxed Set

Fact Sheet

McFarlane Toys’ Lost Series 1 six-inch figures will include a detailed prop reproduction central to the character’s story, enabling fans to “own” a piece of the show’s mythology . Voice chip technology brings the figures to life with your favorite character quotes.

Release date: Late Fall 2006

Approximate retail price on the action figure line:  $14.99 – $19.99 each


PROP: Kate’s mugshot
-"If we can’t live together, we’re going to die alone."
-"Everybody wants me to be a leader, until I make a decision that they don’t like."
-"There’s something that you need to know… We’re going to have a Locke problem, and I have to know that you’ve got my back."
PROP: Toy airplane
-"Jack!" (thunderclap and rain)
-Frightened; "One… Two… Three… Four… Five…"
-"If you’re thinking about going for the cockpit, I’m going with you."
-"I only made-out with him, because torturing him didn’t work."
PROP: Driveshaft ring
-Singing; "You all everybody… You all everybody…"
-"Guys… where are we?"
-"You don’t know me! I’m a bloody Rock God!"
PROP: Walkabout brochure
-"I’ve looked into the eye of this island, and what I saw… was beautiful."
-"Don’t ever tell me what I can’t do! Ever!"
-”Do you want to know a secret?"
PROP: Island Map

-"What’s a four-letter word for ‘I don’t care’?"
-"The plane had a black box, idiot… I’ll eat on the rescue boat."
-"You want my information? Name: Shannon Rutherford. Age: 20. Address: Craphole Island."
PROP: Lottery ticket
-"Dude… I’m starving… I’m nowhere near that hungry."
-"You got some… Arzt… on you."
-"Stop! Wait! The numbers are bad!"
-"Welcome, to the first… and hopefully last… Island Open."



The Hatch Deluxe boxed set will replicate the opening of the outside of the hatch as depicted in the season one finale, and will include small scale figures of Locke, Kate, Jack and Hurley, a photographic background and a light feature.   

Release date: Late Fall 2006

Approximate retail price: $24.99 – $29.99

       Product is available at most North American mass-market and specialty retailers including:

Toys R US



Spencer Gifts

Hot Topic

Tower Records

Virgin Entertainment

Trans World Entertainment Company

Diamond Comics


About "Lost"
After Oceanic Air flight 815 tore apart in mid-air and crashed on a seemingly deserted Pacific island, its survivors were forced to find inner strength they never knew they had in order to survive. The band of friends, family, enemies and strangers have become reluctant heroes who must work together against the cruel weather and harsh terrain if they want to stay alive. Danger and mystery loom behind every corner on the island, and those they thought could be trusted may turn against them. Even heroes have secrets.
"Lost" stars Adewale Akinnuoye-Agbaje as Mr. Eko, Naveen Andrews as Sayid, Emilie de RavinCaire, Matthew Fox as Jack, Jorge Garcia as Hurley, Josh Holloway as Sawyer, Daniel Dae Kim as Jin, Yunjin Kim as Sun, Evangeline Lilly as Kate, Dominic Monaghan as Charlie, Terry O’Quinn as Locke, Harold Perrineau as Michael, Michelle Rodriguez as Ana Lucia and Cynthia Watros as Libby.
J.J. Abrams and Damon Lindelof co-created “Lost” and also serve as executive producers, along with Bryan Burk, Jack Bender and Carlton Cuse. “Lost,” which is filmed entirely on location in Hawaii, is from Touchstone Television.
"Lost" is the fastest-selling TV series in Buena Vista International Television’s (BVITV) history, having been licensed in over 210 territories worldwide. Across countries such as Australia, France, Germany, Hong Kong, Indonesia, New Zealand, Norway, Spain, Singapore, Sweden, the UK and Russia, "Lost" has consistently been No. 1 in its timeslot. In the UK, "Lost" delivered Channel 4’s biggest-ever audience for a U.S. series launch, and on Seven Australia it was consistently one of the top two series on the network and held the second-biggest premiere in Australia’s television history. The series has been a Top 3 U.S. series on free TV channels in every international territory it has aired.
About Touchstone Television
Touchstone Television has established itself as one of Hollywood’s leading production companies, supplying critically acclaimed, quality entertainment to the broadcast and cable television industry.  The studio’s 14 new and returning scripted series slated for broadcast television in the 2006-07 season include the international franchise phenomenons "Lost," “Desperate Housewives” and “Grey’s Anatomy."
About McFarlane Toys  
Grammy- and Emmy Award-winning Producer/Director Todd McFarlane, best known as the creator of Spawn and the founder of, is the creative force behind McFarlane Toys. The international award-winning company is one of America’s top action figure manufacturers with several successful television and movie-licensing tie-ins, including Tim Burton’s Corpse Bride (Warner Bros.), THE SIMPSONS, Napoleon Dynamite, Alien Vs. Predator (20th Century Fox), Wallace and Gromit,  Shrek (Dreamworks) and the upcoming Hanna Barbera series (Warner Bros.). McFarlane Toys also makes official league-licensed figures for baseball, football, basketball and hockey within its Sports Picks™ line, and debuted its Legends™ lines in all four sports. McFarlane Toys has replicated some of rock music’s greatest icons and album covers including Led Zeppelin, Sex Pistols, Elvis Presley and The Beatles. Check out <> for more information.