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Toy Fair 2018: Hasbro Press Event Live Coverage

Hasbro’s granddaddy press event is happening right now (beginning at 1:30pm EST), and big brands like Marvel and Star Wars have product reveals happening during the presentation and in the show room. Keep coming back to this spot because we will be refreshing with new information and pictures.

The presentation is up first, and generally, pictures are not allowed during this segment, but we will be updating with new information.

Once Robo is able to make his was down to the showroom, we will have tons of pictures to share.

Don’t worry, this is just the initial catch-all that we can update with the quickness, we will have all of the product categories more organized with their own features ASAP.

KEEP REFRESHING!!!

Presentation:

1:32: They are beginning with some information about the new Hasbro Pulse app. It sounds like there is a future for reveals this way.

1:35: Discussion about the new Stretch Armstrong line.

1:37: Mighty Muggs are back, and in addition to what we have seen before, Transformers will be added to line.

1:39: Moving into Marvel, starting with Black Panther discussion. The Infinity Gauntlet prop will be out to support the new Avengers movie.

1:42: Marvel Legends Riders. First series should be hitting at any time. Second series will feature Logan on a motorcycle. Will have two heads, and is in jeans and the “wife beater” tank top.

1:44: New Spider-Man series will feature House of M Spidey, Scarlet Spider with unmasked head, Doc Ock, Cloak and Dagger, Black Costume Daredevil, and Elektra. This will be the second Spider-Man ML series for 2018. BAF: sp//dr

1:46: Avengers ML series 2: Black Knight with two heads, classic Malekith, Ant Man and Wasp MCU figures.

1:47: X-Men: Apocalypse series: Sabertooth (90s) and modern Magneto join those already revealed. Magneto has an unmasked head and effect hands.

1:48: Venom ML: Unmasked heads for both Venom and Carnage. Scream is in the assortment, as is Poison and SPIDER-HAM with alternate Symbiote head.

1:50: Deadpool Legends 2: Bishop is revealed for the series as is Boxer Shorts DP with fuzzy slippers. BAF this pic: it SAURON!

1:55: Everett Ross and Unmasked Killmonger two pack, and a comic Ant Man and Stinger.

1:56: DofP Sentinel set with Jacket Logan confirmed.

1:57: Walgreens Fantastic Four Thing confirmed. Shorts, blue and black and two heads, one with teeth, one without. Silver Surfer also confirmed. Chrome with glitter power effects.

2:00: 10 Years of MCU: Two-Packs, Iron Man Mark 1 and Tony Stark with photo real head. IM, Pepper and Mandarin for TRU set, Ronan at GameStop, AOU Hulkbuster and Hulk at Target. Civil War Cap and Crossbones.

2:15: Power Rangers formally announced with Beast Morphers. No product on shelf until spring of 2019.

2:17: Transformers presentation beginning.

2:43: Time for STAR WARS! A Riot Batton prop is coming, it has lights and flips open like in the movies. Also, a FO Nerf Blaster.

2:45: SWB Vice Admiral Holdo is coming with soft goods dress. Porgs set, too.

2:47: SOLO product preview.

2:50: Solo Black Series overview. Photo Real Tech used on most figures like Han, Lando, and Qi’Ra. Beckett (Woody Harrelson) is coming.

2:51: Walmart Exclusive Mimban Trooper with soft goods cape.

2:52: Hoth Leia coming to SWB, with goggles and hydrospanner.

2:54: Amazon exclusive Droid set, with R2-X2, R5, R2-D2 with wash. Commander Wolfe coming to GameStop. ZUCKUSS, too, TRU exclusive.

2:55: Gamorrean Guard SWB Target Exclusive! Articulated jaw!

3:03: Star Wars 3.75 Vintage line Jabba’s Sail Barge. 4 FEET long! This will be on HasbroLab, which will function like Kickstarter. It will be $500.00 and will require 5000 backers.

3:19: PICS!