Uh, the Marvel *and* Star Wars licenses are already being worked by multiple toy companies. Hasbro, Bandai, and I wanna say Kotobukiya all make 6" figures, then there's the Hot Toys 12" stuff. LEGO also gets the brickplay licenses since Hasbro foolishly thought they could simply copy them with Kreo shit instead of trying to innovate as MegaConstrux does (with their figures, at least).
The simple truth I see is that Hasbro shat their reign as the Kings of 18th down the toilet so thoroughly that nobody believes 18th Marvel *can* succeed so they don't offer Disney bids for the license, imho.
And I know there are multiple Spartans in the Halo lore but goddamn do I not need multiples in one package.