@yojoebro82 It's not ZERO loss.
I don't think Bobby Vala is lying when he says the guy in charge of Haslabs got demoted due to constant failures.
A project like any of these probably has a couple hundred grand in it from sculpting, engineering, prototyping, labor like painting, opportunity costs of people pulled off other projects, and what are fairly aggressive multi platform ad campaigns.
7000 backers!!!
Awesome pic! Egghead and Ringmaster? on the right - who are the two on the left?
On the top, the Living Eraser and Egghead.
On the bottom, the Human Top (Who later renamed himself the Whirlwind and redesigned his costume) and the Magician (Not Ringmaster, but a character who calls himself the Magician who looks an awful lot like the Golden Age DC character called the Wizard who was one of the founders of the Injustice Society of the World. I know, I know. It's confusing. But this is comics. You just have to try and not give yourself a headache)
I wasn’t fussed about having figures as unlocks for this but they should have put that Human Top in.
@yojoebro82 It's not ZERO loss.
I don't think Bobby Vala is lying when he says the guy in charge of Haslabs got demoted due to constant failures.
A project like any of these probably has a couple hundred grand in it from sculpting, engineering, prototyping, labor like painting, opportunity costs of people pulled off other projects, and what are fairly aggressive multi platform ad campaigns.
Yeah, these things aren't free to do. There actually pretty expensive to do. It's not like we're getting just doodles or maybe renders of these things. We're seeing a mostly done toy in these things.
Also worth noting these also have a cost when they fail because they divide the fan base and they can make the consumer base for their products look weaker when they fail.
that's really just sad, like he gets dopamine hits from watching others not get a toy or something, he must have been quite the little a hole in daycareLike this fool?
seriously like what happened to you to be such a troll on the internet
@thewyldman I would also imagine they need to budget the factory time in to get them out in a year and, when one fails, have to divert those factories to more runs of something else.
Which may offset some cost. But it's probably not ideal.
I don't think they're indifferent to a failure. And as somebody who's run much smaller scale crowdfunds, it's easily possible to be out a lot of labor and money before you launch.
Heck, if they didn't really need for these to succeed, they might just dump this stuff straight into production on borrowed money and settle for breaking even. The fact that they're putting this out as a crowdfund in the first place says to me that they're rooting for these projects.
I probably distrust the Marvel Legends team more than most Hasbro teams or at least find them hyperbolic. I don't know that it actually is a choice between doing another ML Haslab and not doing one at all if this isn't a success.
It seems to me that Hasbro wants Haslabs and, maybe I'm wrong, but it seems like Hasbro wants them in Q4 to impress investors in the annual report. As I've said before, most research has always been that around March is the best time to run crowdfunds because of U.S. tax refunds, recovery from holiday spending, etc. (I'm pretty sure there are other factors I've read about.) Hasbro keeps doing a disproportionate number in Q4.
I think there's a decent chance that they'll be asked to find something that works and possibly have team members get reassigned if they can't or other Hasbro teams come in and run Haslabs for their brand without their involvement (or any recognition if those succeeded). I'm not sure Hasbro is interested in not running a ML Haslab. But they may have someone else run it if these guys can't. And it may be something very different.
I know some folks feel all roleplay items should be retail but I could absolutely see Hasbro having another team do a Marvel roleplay item as the next Marvel Haslab and simply cut out the regular ML guys from being involved, assuming they don't shuffle around team rosters to begin with.
Steve seems like a nice guy but I'm pretty confident at least somebody in management is going to think, "Marvel does over $150 million in revenue a year. If you can't get a Haslab funded, we blame you for it and we'll get SOMEBODY who CAN do it."
Maybe they'll tap the Transformers team for an extra Haslab and a Marvel/Transformers crossover but my hunch is they're not going to just not do Marvel Haslabs if they think there's money the teams aren't delivering.
And they're probably not going to buy that the consumer money isn't there if ML is a top figure brand. They're going to decide that the wrong people are designing these products.
Sideshow usually invests $50 000 into Prototype pre production, I assume Hasbro numbers are the same based on deco design scale etc
the feasibility for this project would have to net them $2 million.
so far 3 HasLabs have not funded (two Star Wars one Marvel).
it looks good for this so far today may end with 75% backers, next two days could easily push the last 25%
im really surprised the Hell Charger didn’t move past 50% though.
this may have backed sooner with an early adopter tier bonus. Would’ve been bonkers if 1st Appearance Wasp was the incentive.
I think early adopter incentives should be implemented more.
it worked with the Ghost Busters HasLab and it rewards early loyal fans with a well deserved bonus as opposed to fair weather collectors
that's really just sad, like he gets dopamine hits from watching others not get a toy or something, he must have been quite the little a hole in daycareLike this fool?
seriously like what happened to you to be such a troll on the internet
I wouldnt know. My parents raised me better than that. I can't imagine what makes little shits like that.
I think early adopter incentives should be implemented more.
it worked with the Ghost Busters HasLab and it rewards early loyal fans with a well deserved bonus as opposed to fair weather collectors
Oooof, barf, no. Early birds don't reward loyalty, they reward people who can financially commit early. Then they wind up building resentment from people paying the same price while getting less. True early birds may be a thing in other crowd funding areas, but there's no way any sort of early bird isn't baked into the price. So then, even the perception of getting less becomes an actual reality. Barf all around to early birds.
...but I also don't think that anyone who backs on day 1 is any more loyal than someone who doesn't (or can't) back. Also, loyalty to brands / billion dollar companies is more barf.
As an aside, Giant Man is going to fund, and he's going to be awesome!
The main reason I’m skeptical about another campaign if this one fails to fund is when they initially announced that they were going to be start doing things like this, the top four in my mind that were easy slam-dunks to succeed were the Sentinel, Galactus, Giant-Man, and Foom. They were the most iconic of the large scale characters, and also a lot of them were difficult to get from the previous Toybiz line or were exclusive to one retailer, or both. The first two were obviously a huge hit, but if Giant-Man, at a relatively cheap price for what he is, especially when you consider that you’d be paying the same amount of money on eBay for a used sample of the original Toybiz version, if he can’t get funded, I truly don’t know what would be in greater demand. Foom would likely cost more or at least the same, and he doesn’t have the MCU appearances and broader recognition of being an Avenger working in his favor. Everything I can think of that they could do still seems less significant than one of the very first Avengers ever who hasn’t been available in this look for almost 20 years I think?
I don't want this Giant-Man Haslab to fail, Giant-Man is due for an update, so why not back it up to 10K now, then hold off on the last day?
A giant Onslaught would be my other guess but as you said neither of those is as popular as the top 3.
i don’t think a giant Apocalypse would fund either unless they start lowering the threshold to Sentinel level ie 6000
10 000 is pretty ambitious.
Marvel Select has us covered for Giant tier characters as well
ie Annihilus looks amazing way better than the Hasbro BAF
3.75 universe line had the Hellicarrier years ago as a SDCC exclusive. I regret not buying that but Hasbro Toy Shop wouldn’t ship outside of the US.
sanctum sanctorum
danger room
black bird
x-mansion
quinjet
avengers tower
daily bugle
Are other haslab worthy playsets.
how does Deathasaurus from the Transformers line get almost 27 000 backers? I dig Transformers as well, but got damn
It just seems like a playset designed for Legends scale figures would be massive, with a price tag to match. I’m not opposed to it, one thing I really miss is old-school giant playsets, but a lot of people seem to just skip them outright because they don’t have space.
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