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Mattel regains the DC license

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(@ensign)
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Joined: 1 year ago
Posts: 24
 

I think it's like this and I maybe stating the obvious but DC Collectors are broken down into 2 groups. One group wants high end, individually sculpted, individually painted, and highly articulated figures like what are produced by Diamond Select Toys, NECA, and Asian producers. On one hand they produce some fine figures. On the other hand they do not run far and deep into character selection. They mostly chose properties in which there is not a lot of character selection. The one exception is NECAs tmnt line. That line of figures has run far and deep into every version of tmnt and a lot of individual sculpts have been produced. I think TMNT has a far larger fan base than DC and they are able to produce a lot of figures. 

The one exception produced by Hasbro that would be an exception in the general market would be Star Wars Black. That brand has a HUGE fan base that can support the multitude of individual sculpts it produces. Even when Hasbro produces individual sculpts for the  Marvel movies, character selection is limited and they reuse those Iron Man sculpts until the wheels fall off.

The other camp of collectors also want highly articulated figures but they want the lines to run far and deep. They only way to do that is for extreme reuse of sculpts to produce a wide range of characters. Reusing sculpts is often criticized by those collectors that want individual sculpts. If I had a dollar for everytime I have read a complaint about the sculpt reuse on DCUC, I could buy Warner Brothers. Even Todd has recognized the need for sculpt reuse. He has worn out the superman rebirth, superman golden age, batman knightfall, blue beetle, and the ambush bug sculpts which would be fine if some of those sculpts did not have stylized sculpts for a specific character that get repainted over like the body used for black lightning and commander steel.

I belong to the camp that advocates long and deep DC line. I think Mattel needs a sculpt that resembles the hasbro pulse Electra and Dare Devil 2 pack Dare Devil Figure which has every piece of articulation mention in this thread. I think they need to create an oversized, normal sized, and teen sized version of that sculpt for male figures and create a female sculpt also in oversized, normal, and teen. Then they need to get really good at sculpting individual accents, capes, heads etc.... just like Marvel Legends has done. Each figure should come with lots of extra hands, an extra head, and accessories unique to that character. Each wave should come with a Batman or Superman Varient, a jla figure, jsa figure, legionaire figure, teen titan,  and either a villian or obscure character. Each should come with a piece for an individually sculpted collect and connect figure. Personally I prefer the bronze age, post crisis, Geoff Johns era character designs. I hope they avoid the new 52, rebirth, and all in looks.i also hope they stick with the 6 inch scale so DC can scale with Marvel Legends. Todd and GI Joe Classified have demonstrated that 6 inch scale vehicles and playsets can be made so I hope Mattel invests in that too. I hope they use some quality plastic. With the exception of the diaper, Todd's figures are definitely durable. 

Of course this is all reliant on how well James Gunns movies are. If those movies flopp there isn't going to be a demand for DC product. That will limit what Mattel is willing to do. Personally I think they should put Bruce Timm in charge of all things DC. In the 45 years I've been alive, he is the only person who really seems to understand DC and create well developed versions of DC characters. - fin


   
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TheSameIdiot
(@tsi)
Magneto Was Right
Joined: 2 years ago
Posts: 1517
 

Posted by: @dave-o

Posted by: @tsi

This isn't true. MAFEX figure are no less than $60 in Japan.

 

Mafex 185, their Spider-Man, has a retail price of around 8500 JPY, which works around £45, Hasbro are asking £49.99 for the Maximum Spiderman.

MAFEX 185 came out in December 2022. Google puts the current conversation rate for 8500 yen at $57.60.

Current MAFEX figures—Jubilee or Robin, for instance—are 13,750 yen, or around $93.17.

Posted by: @revox

Untrue, I got a Spidey for $48. Sounds like you need to learn to shop around better.

I feel like there's some context missing here. Which Spidey? Was it on clearance?

 


   
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JTMarsh
(@jtmarsh)
Member
Joined: 2 years ago
Posts: 698
 

At this point the 4Horsemen should stay where they're at.  Why would they want to go back to Mattel?  Anyone can make a mediocre DC figure at this point.  Who's gonna' keep me perpetually looking forward to the next awesome looking highly detailed knight figure?  I'd rather have those attended to than "DC: Same Ol' Round #3" from whomever.

I'm happy with the McFarlane DC stuff I got.  He sold me quite a few characters and looks I never knew I wanted based solely on how great/cool they looked.  Send the line out with a final blaze of glory and let Mattel try to follow it, if you ask me.


   
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TheGrammatizator
(@grammat)
Member
Joined: 2 years ago
Posts: 103
 

The thing I'm most interested in is how deep Mattel goes with the character selection; I have loved McF's stuff since the beginning, heck it got me into reading comics for the first time (in my 30s no less), but I also have felt he's only had one foot in giving a diverse roster and the other foot out.  Now I'm a huge Batman fan, I've a shelf full of McF Batmen and they're all cool but I'd trade half of them for some new characters.  Crimson Avenger, Vigilante Greg Saunders, a comic Peacemaker, Peacekeeper-X, Red X, Monkey Prince, Watchmen, Tom Strong, Aztek,  Human Target, Blackhawk and a million others.  These are all easy repaints with new headsculpts. 

This is what I want to see come from Mattel, let's get Internet exclusive sets of figs that would rot on shelves that are geared towards the adult collector.  I'd happily spend 150-200 for a 6-8 fig set for any of those listed above. 


   
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(@dave-o)
Member
Joined: 2 years ago
Posts: 47
 

Posted by: @tsi

 

MAFEX 185 came out in December 2022. Google puts the current conversation rate for 8500 yen at $57.60.

Current MAFEX figures—Jubilee or Robin, for instance—are 13,750 yen, or around $93.17.

 

My order for Jubilee and Rogue was well under that.  I definitely got my Mafex Spidey in June 2023 for 8,110 JPY and at the same time Storm was 8640 JPY. Maximum Spider-man is listed at £49.99 on Hasbro Pulse. I'm from the UK, so its not really here nor there for me what it is priced at in the US.

Hasbro just makes weird choices. I'd take more sculpt re-use in the Black series if they could actually give us more paint/washes on figures and less gummy joints. I could have gone for the Maximum Spidey if the core figure showed a bit more distinctiveness over what we already have, and it had more of a premium looking wash. I don't care about a bunch of accessories that will get chucked in a drawer never to be seen again. I've gone deep on Masterverse, so I think Mattel are actually more capable than Hasbro in some ways, but Masterverse has some really gummy joints and I'd happily pay more for more paint, and again I do not necessarily need all of the accessories I get with those figures.

I think the James Gunn Superman movie is going to be a whole lot of fun- I hope it clicks with the audience, I'm not sure if many fans are just losing interest in the whole genre. Marvel really needed to just relaunch the whole thing by kicking off with FF or X-men as some parallel Universe and just leaving be the MCU world for the time being.

 


   
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